Indopedia All Things Marijuana
Washington State’s cannabis retailers are taking down signage, changing logos and doing everything they can to preparing for this weekend’s implementation of new marijuana advertising regulations. With a mass-sanitization of cannabis imagery, the new rules are set to radically change the way pot shops attract customers.
According to local NBC affiliate King 5, the new regulations, which go into effect tomorrow, Sunday, June 23rd, will restrict licensed cannabis retailers to two large permanently affixed signs (including billboards) and ban sandwich board signage, flags, sign spinners, and any other outdoor advertising.
In addition to the outdoor signage ban, the new regulations will also set strict rules for what can be posted on the allowed signs and store windows and awnings. Pot shops will no longer be able to use images of cannabis plants or products, cartoons, characters or anything else that could be construed as targeting children.
In addition to the list of advertising tools not allowed, pot shops will now be required to clearly add text to any advertising or signage that clearly states cannabis is age restricted to those 21 years and older.
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