Indopedia All Things Marijuana
The Empire State’s subway system just got quite a bit greener with what is believed to be its first ever medical marijuana advertisements. While the ads courtesy of Vireo Health won’t mask the subways’ musky scent with cannabis, the flyers will further open the average New Yorker’s eyes to medical marijuana.
The poster-style campaign targets New York’s prospective patients with a simple message: “Ask your doctor about medical marijuana.” The ads feature ordinary-looking people with curious smiles:
Since adding chronic pain to the state’s list of medical marijuana conditions, New York’s registered patient count has risen to 19,321 as of May 16. With PTSD likely soon to follow suit, this ad serves as a clearcut, timely prompt to enlist more New Yorkers in the state’s medical marijuana program.
Vireo’s Chief Medical Officer Dr. Stephen Dahmer indicated so much, stating that:
“Our Ask Your Doctor about Medical Marijuana message is intended to encourage patients, particularly those suffering from chronic pain, to openly explore with their physician whether medical marijuana could be helpful to them.”
For Vireo Health, the hope is that those New…
