Indopedia All Things Marijuana
Remove your continuum transfunctioner from your utility belt and travel back to the time of mass marijuana prohibition, maybe a nice, even, decade ago. Can you hear Soulja Boy’s “Turn My Swag On” playing as someone’s ringtone? Alright, you have arrived safely in 2007 — remember to buy a bunch of Bitcoins.
Now, picture the last bag of weed you scored. Did it come delivered in a plastic sandwich bag, or worse, the plastic wrap from a pack of cigarettes sealed shut with a Bic lighter? Good, so you have a decent idea of how tremendously far cannabis packaging has come in the last few years.
In 2017, marijuana reform has washed away the stench of complete cannabis prohibition in over half the United States. And as the masses realize the commercial potential of marijuana as a consumer packaged good, one component of capitalism that’s been understandably absent from black market cannabis is finally having its turn in the rotation: retail marketing strategy.
By the end of 2021, analysts estimate the legal cannabis market in America could be worth more than $31 billion, which represents a $10-billion increase from estimates as recent as January 2017.
So, what is…
