Lead photo via Colorado Department of Transportation
We’re still a couple months away from 2018, but that doesn’t mean it’s too early to start planning for next year’s 4/20. And like a six-month-long Advent calendar celebrating the wonders of getting stoned legally, the Colorado Department of Transportation (CDOT), the Marijuana Industry Group (MIG) and the ride-sharing app Lyft have come together to revive their cannabis-themed safe driving campaign, the 320 Movement, to provide half a year of discounted rides for stoners who choose the backseat instead of taking the wheel.
According to Denver’s ABC affiliate, the extension of the 320 Movement will hopefully dissuade even more Colorado residents from driving under the influence of cannabis, a concern that has intensified under legalization, with scientists and researchers still trying to perfect a roadside cannabis intoxication test.
In the meantime, CDOT, MIG, and Lyft are hoping that knocking 32% off of the price of a mustachioed taxi will dissuade blazers from driving home.
“Despite the fact that marijuana impairs judgment, coordination, decision-making and reaction time, an alarming number of users…