Newly emerging in Switzerland, opponents of cannabis reform are up in arms about the colorful packaging of CBD products, which they claim entices both children and adolescents to consume cannabis. However, the main point of contention for Swiss lawmakers is not THC-infused edibles and their possible confusion with non-medicated goods. The sticking point for anti-legalization advocates is attractively colored CBD-cigarette packs sold exclusively for adults.
At the end of 2016, the first tobacco substitute comprised of CBD-rich hemp was approved in Switzerland. Currently, more than 400 vendors competing in the open market must come up with alternative sales strategies for the 20-piece packages of CBD-rich hemp spliffs.
The company Pure Production decided to let its adult customers decide on the future design of its packaging and ultimately landed on a grinning dwarf for the CBD-White Widow Afghan package, while the CBD-Chronic packaging will be emblazoned with a colorful unicorn.
The vibrant artwork alarmed the Swiss Foundation for Addiction.
“That presentation of CBD products can be attractive to children. This is very awkward,” said media spokesman Markus Meury in…