Indopedia All Things Marijuana
Canada is in the process of legalizing adult-use pot, and most people are ecstatic over it. This is especially true for the licensed producers (LPs) of cannabis across the nation.
A point of contention, however, exists over the proposed packaging and advertising guidelines put forth by the government.
When the long-awaited Bill C-45 hit the floor in Parliament, one of the recommendations was that cannabis producers and related companies should not be allowed to advertise, nor should they be permitted to use branded advertising labels on packages containing their products.
Due to this seemingly extreme prerequisite, some of the biggest names in Canadian cannabis have banded together with the help of Advertising Standards Canada. This meeting of the minds is an effort to create guidelines for packaging and advertising on all pot products in the Great White North.
“There’s a group of us, it’s 16 producers who collectively represent about 90 percent of the [Canadian] market,” said Jordan Sinclair, Director of Communications for Canopy Growth Corporation in an interview with Marijuana.com. Sinclair added that the group plans to get together to discuss what…
