Indopedia All Things Marijuana
(courtesy Carl’s Jr.)
Carl’s Jr. is now the latest major brand to join in on celebrating 4/20 with plans to release a cheeseburger enhanced with pot.
The restaurant chain on Wednesday announced plans to serve the CBD-infused Rocky Mountain High: CheeseBurger Delight menu item at a single Denver location, reports CNN.
Unlike the psychoactive compound in cannabis known as THC, CBD is the second most common active ingredient known to reduce pain, inflammation, and anxiety.
The Rocky Mountain High cheeseburger is made with two beef patties and topped with jalapeños, pepper jack cheese, fries, and a CBD-infused “Santa Fe sauce” with 5 milligrams of CBD.
Patty Trevino, senior vice president of brand marketing for Carl’s Jr., says the promotion is not a stunt, but rather a test to determine whether or not to offer CBD on their permanent menu.
“It is something that feels right for the brand,” Trevino said to CNN. “We are all about innovation.”
The Rocky Mountain High: CheeseBurger Delight will cost $4.20 and will be available starting at 6 a.m. Saturday at the Carl’s Jr. on 4050 Colorado Blvd. in Denver, CO….
