The California Department of Public Health launched an educational website ahead of the launch of recreational cannabis in January 2018. “Let’s Talk Cannabis” aims to educate consumers about the rules, regulations, and safe use of cannabis.
Before we dive in, let’s take a look at the history of California’s cannabis market.
California was the first state in the nation to approve medical cannabis consumption for adults with the passage of Proposition 15 in 1996. In 2010, voters failed to pass a recreational cannabis bill, but advocates weren’t discouraged.
In November 2016, California voters approved Proposition 64 to allow cannabis retail sales for adult consumers throughout the state. A report by Arcview, in cooperation with New Frontier Data, projects California’s cannabis market to grow to $6.5 billion by 2020.
California leads the nation in cannabis consumption. In 2016, California accounted for 27 percent of the legal market in North America, according to Arcview. To put that into context, Colorado and Washington, which already had recreational programs in place in 2016, made up 20 percent and 11 percent respectively. Analysts expect California’s…