Every year, the music world seems to come to a halt for two consecutive weekends as the industry elite flock to the dry and dusty desert of Indio, California for Coachella Valley Music and Arts Festival. The massive event draws fans, artists, and brands from around the world to participate in what has become a globally-recognized event that champions the arts.
Whether performing at the festival or merely viewing as a spectator, the hot temperatures and long hours can drain the energy of even the most lively of participants.
Luckily, for the first time ever, fatigued festival-goers saw a uniquely refreshing Oasis in the distance that offered an escape from the hustle and bustle of the nearby Coachella grounds. More specifically, it was a Marijuana Oasis organized by Weedmaps in hopes of showcasing some of California’s best cannabis products to the A-listers and influencers who could help spread the word.
“A lot of parties that go on during Coachella try to compete with Coachella,” explained Weedmaps VP of Business Development Jonathan “JJ” Jones to Billboard. “We see it as a place where people can decompress and get away from the madness. We look to…