Indopedia All Things Marijuana
Faith Popcorn is a best-selling author, CEO, futurist, and highly successful prognosticator who has predicted some of the most influential and profitable trends in modern history. Fortune 500 companies like Coca-Cola, General Electric, IBM, Nike, and Procter & Gamble have looked to Popcorn for strategic insight. In this month’s Food & Drink International Magazine, Popcorn makes her latest prediction over what she feels is the next big market disruptor — cannabis.
From Popcorn’s perspective, leaders in the food and beverage industry are too busy “tinkering” with their current offerings and, as a result, ignoring the legal marijuana sector as a path to huge profits. She cited the catalysts for her outlook include the eight states that legalized marijuana last November.
Further to the progress in November, a CBS poll in April showed that 61 percent of Americans favor full legalization and 88 percent agreed that medical cannabis should be legal.
The reinforcement coming from the younger generation — 71 percent of millennials supported legalization in the CBS poll — is not just a case of normalization taking effect. The American Psychological Association…
