If there’s one word that sums up the Cannabis Life Conference this past weekend, it’s normalization.
Cannabis business functions in legal-ish hotspots like Toronto are becoming a dime a dozen for our rapidly burgeoning industry. The vast majority of these events take place at venues long-accustomed to the corporate conference lifestyle, such as downtown hotels and convention centers.
The Cannabis Life Conference, however, was held at the Evergreen Brickworks. This location is a relaxed, partially outdoor venue that has the reputation of being a wholesome family weekend hangout.
For those who haven’t had the pleasure of visiting Evergreen Brickworks, it’s a series of old buildings surrounded by acres of natural outdoor green space. Torontonians come here to shop at farmers markets while kids go outside to explore different play areas.
Inside, there was a whole new type of green space this past weekend. One where many booths, selling a myriad of edibles, prerolls, and other goodies lined up to serve attendees. Companies that included Crop King Seeds, Cannabis Growers of Canada and, of course, Weedmaps, were all on hand to spread the love around and educate…