In late 2017, the Heylo team spent months formulating a new topical that could provide more immediate relief and a deeper level of therapy than existing topicals on the market. It was a personal mission of Lo Friesen, founder and Chief Extractor at Heylo, to create a product that could provide relief to her, her family and her community. Furthermore, she wanted to develop a product that was as affordable as possible to increase access for all who stood to benefit. The result of this ambition was Heylo Comotion Balm.
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Since its inception, TWB has been based in activism and the mobilization and movements for marijuana policy reform happening around the country. It was created for one purpose: to facilitate a constructive conversation about marijuana in America. This includes both medical and recreational marijuana policy, as well as the marijuana industry and culture.
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