To Leaf or Not To Leaf: That is the Cannabis Branding Question

Open a copy of the Northwest Leaf or Dope Magazine and explore the different ways brands express themselves to their target audience. Like with any product, knowing who you are marketing to will help you explore your brand further. For marijuana, that may no longer be aging hippies, skateboarders, or burner classmates. The consumer market is already more varied than most people assume, and it’s likely to to continue to diversify as stigma lifts. Men and women of all legal ages, races and socioeconomic backgrounds may soon be soon experiencing their first dances with Mary Jane.