Indopedia All Things Marijuana
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A coalition representing the Canadian cannabis industry has embarked on a campaign to convince government officials to relax the advertising restrictions on marijuana products. A task force appointed by the Canadian government has previously recommended that advertising restrictions for cannabis should closely follow those placed on Canadian tobacco products, requiring plain packaging only listing basic information such as the company name, strain, and price.
The Coalition for Responsible Cannabis Branding, which represents 17 canna-businesses across the country, has proposed that the government instead use alcohol advertising regulations as a guideline for the Great White North’s legal marijuana industry. Under the Coalition’s proposal, canna-businesses would agree not to target minors through their advertising as well as not to “attempt to influence adult non-consumers of psychoactive cannabis products to become consumers.” The proposed rules would require all advertisements to contain responsible use statements, and would only allow advertisements to promote individual cannabis brands, not cannabis in general.
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