Cannabis microdosing is about taking the lowest possible effective dose. It means taking just the right amount to have positive effects, but without reaching an actual high or suffering from undesirable side effects. What recreational users are increasingly discovering could be even more interesting for medicinal users.
KIVA Confections calls its sweets Petra. The list of ingredients leaves no doubt that this is a lifestyle product: Matcha green tea, eucalyptus oil and the plant-based sweetener Xylitol.
Foods produced without sugar or additives are certainly in line with the spirit of the times, but that’s not why consumers buy Petra. It’s because of cannabis: Each fingernail-sized mint contains precisely 2.5 mg of THC, which amounts to 100 mg of THC per pack.
The next big thing is tiny
Cannabis varieties with a high THC content have long been an industry focus. There was a clear maxim: the stronger the better.
These days, in a time in which terms such as ‘minimalism’ and ‘mindfulness’ have become…