Cannabis Branding Consumer Study Provides Insights for the Industry

But, in a recent cannabis branding consumer study from Canna Ventures, analysts from the paper cited data from the U.S. Census Bureau, the Colorado Department of Public Health, the U.S Bureau of Labor Statistics, Cannabis Consumer Coalition, Marijuana Business Daily, and others to develop a snapshot of the current cannabis marketplace. The authors were quick to point out that the market is “too new” to capture a clear picture of demographics. Not to mention the many women afraid to come out of the green closet. It’s because of recent Prohibition that the research provided in the paper is limited.

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Since its inception, TWB has been based in activism and the mobilization and movements for marijuana policy reform happening around the country. It was created for one purpose: to facilitate a constructive conversation about marijuana in America. This includes both medical and recreational marijuana policy, as well as the marijuana industry and culture.