Indopedia All Things Marijuana
A new bill proposed by California State Senator Ben Allen would prohibit canna-businesses from advertising their products via branded clothing. Senate Bill 162 would specifically “prohibit medical cannabis and non–medical marijuana licensees from advertising [or] using branded merchandise.” The bill would prevent state cannabis license holders from advertising “medical cannabis or medical cannabis products through the use of branded merchandise, including, but not limited to, clothing, hats, or other merchandise with the name or logo of the product.”
The bill would also limit television advertising to ensure that cannabis products are not being marketed to minors. Television ads for cannabis products would be restricted to times when “71.6 percent of the audience is reasonably expected to be 21 years of age or older,” and online advertisers would be required to verify that those viewing their ads are 21 or older as well. However, the bill does clarify that it would not interfere with nonprofit or “noncommercial” free speech.
Officials from the American Academy of Pediatrics, California, wrote to Allen to express their support for the bill. They wrote that the…
