How Will Canadian LPs Supply Product to All Canadians on Legalization Day?

Cannabis will be legal across the Great White North in less than one year, and although provinces are in the thick of planning, many unknowns still cloud the adult-use marijuana framework.

One major issue that has been prognosticated by various experts is an almost complete certainty that there will not be enough product available to satisfy Canadian cannabis consumers once pot finally hits retail stores in July 2018.

Although not everybody shares this opinion, it’s a safe question to ask how licensed producers plan to prioritize distribution after the market explodes.

For example, nine million grams of cannabis have already been earmarked for New Brunswick over the next two years. The Atlantic province has a total population of approximately 754,000 which is small potatoes compared to the 13.6 million who reside in Ontario.

Aaron Salz is the founder and CEO of Stoic Advisory, a corporate finance and consulting firm dedicated to the cannabis sector. Salz spoke with about how he would advise his licensed producer (LP) clients on where their products should go when cannabis hits store shelves next July.

“From my perspective, we are dealing with a…

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