Canadian Government Allocates $36 Million to Public Cannabis Education Ahead of Legalization – News

Lead photo via Flickr user Vaska

Canada’s House of Commons is scheduled to begin a debate over legislation to legalize marijuana today, with lawmakers set to sort out the finer points of retail sales, distribution, and taxation under Bill C-45, the far-reaching act that would enable recreational cannabis access for millions of adults across America’s northern neighbor.

But with Prime Minister Trudeau and his administration still confident that state-approved mail order marijuana sales will begin by summer of 2018, Canada’s central government is already moving past legislative particulars. Health Minister Ginette Petitpas Taylor and Trudeau’s pot czar (and former Toronto police chief) Bill Blair announced this week that the government would be allocating $36.4 million to a five-year-long educational campaign, aimed at teaching the country about safe cannabis consumption.

According to CTV News, the far-reaching campaign is front-loaded to spread as much information as possible at the start of legalization, with $22.5 million to be spent during the next two years, and $13.9 million to be expended over the following three years.

It’s not yet clear what kind of…

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