Consumers of both cannabis and entertainment believe that Hollywood needs to ditch the stoner stereotype.
90 percent of those surveyed describe themselves as professional and engaged, and 77 percent earn an annual salary of $75,000. Around 80 percent marijuana users would prefer to see that level of maturity and success portrayed in entertainment media.
“Media has played an incredibly important role in the societal acceptance of cannabis consumption, but there’s still work to do,” Robert Miner, president of Miner & Co. Studio, said in a statement. “The same recognizable trope of the harmless silly stoner that drove normalization has now become an impediment to acceptance for productive and engaged consumers of cannabis.”
Not only are cannabis consumers unhappy with Hollywood’s unrealistic take on pot smokers, but 72 percent of respondents believe these portrayals have a negative effect on…