Wikipedia.org/wiki/File:Starbucks reflected logo. Html” target=” blank”>will close over 8,000 locations for one day next month to give mandatory racial bias training to all its retail employees. The diversity education will represent the java conglomerate’s most high-profile act of image restoration after a racial profiling incident in Philadelphia spurred national outrage and protest last week. Html” target=” blank”>later corroborated by 911 audio released by the Philadelphia Police Department, the men were arrested for sitting in the store without purchasing anything, prompted by a call to police from the shop’s on-duty manager, despite repeated insistence by the two men that they were in the cafe waiting for another person. They were waiting for a friend to show up, who did as they were taken out in handcuffs for doing nothing. All the other white ppl are wondering why it’s never happened to us when we do the same thing. Still, the officers went through with the arrest, holding the men for at least six hours before releasing them without any charges.
Since the viral arrest, daily protests have erupted inside and outside of the Starbucks location, while the Seattle-based coffee giant’s corporate office has gone into full-scale damage control mode.
This week, Schultz has gone on a press tour, appearing on CBS This Morning to say that was both “ashamed” and “embarrassed” by the Philadelphia arrests. “I think I take it very personally, as everyone in our company does, and we’re committed to making it right. “
Adding to his own personal shame, Schultz framed the company’s newly announced May 29th racial sensitivity training as a concession that will cost the multinational corporation millions of dollars in lost sales. “It will cost millions of dollars, but I’ve always viewed this and things like this as not an expense, but an investment in our people and our company. “
But no matter how many millions the billion-dollar java joint stands to lose with one day of training, a number of racial justice activists and advocacy groups are not yet ready to sweep the incident under the rug. Html” target=” blank”>interview with the Chicago Tribune, Phillip Jackson, the chairman and founder of Chicago nonprofit the Black Star Project, told reporters that the racial bias training would be “too little, too late,” and that the Black Star Project would still support a Starbucks boycott.
The manager responsible for calling the police on the two African-American men has since stepped down from her job and is no longer employed by Starbucks.