When Dutch pet and garden centre Welkoop decided to run a model competition, they never anticipated the amount of responses that would flood in via Facebook. Welkoop had recently added a popular product to their range: comfortable mattresses made from soft hemp fibres by Sensi Seeds’ sister company HempFlax.
The packaging for Welkoop’s hemp mattresses deserved a dash of glamour. The winning models would appear on it, and have their faces seen in Welkoop’s 150 shops. It’s not surprising that there were over thirteen thousand entries. What is surprising is that none of the photos were submitted by the contestants themselves – until you discover that none of them are human! The gorgeous winners are Patty the guinea-pig and Tosti the rabbit.
Her name was Patty, she was a show-pig…
In fact, the hemp mattresses are specially made for small animals and birds. HempFlax have been producing their own brand mattresses for some time, which are very popular in Switzerland (where they are known as ‘copacabana’). The ones…