The way a media outlet frames a story is essential and can influence our understanding of it. Their version of a story can affect public opinion or generate awareness in a community. Historically they have been the ones to deliver the facts, less so when the topic of cannabis comes up though. By now we all realize that marijuana is not the harmful substance the last few generations believed it to be. I would wager that most of our nightly news correspondents have even tried it. So, if we are all on the same page about this stuff, then why does the media treat it so flippantly? The media seems incapable of treating a marijuana story professionally, and for them to continue to do so could even be harmful to the industry. 60 Minutes, a news magazine steeped in credibility, is not even capable of doing a cannabis story they do not sensationalize or passively ridicule. Every story they have done since 2009 is full of ridiculous puns like “high turnout for pot”, “marijuana store is high on profits” or “burning the midnight hash oil”. If that was the type of headline you saw for a story regarding race or sexuality people would be extremely offended.
The…