However, implementation of SB 40 fell far short of expectations. The legislation thankfully allowed for some non-Colorado residents to own portions of marijuana businesses, but arbitrarily mandated that no more than 15 individuals could comprise an ownership group of any marijuana business. Numerous other designations (such as Qualified Institutional Investor, Operator and hosts of others) were created by SB 40, but were unrealistic for typical business practices to the extent that few, if any, have used these designations. And, importantly, as Canada geared up to allow for publicly traded cannabis companies primed to invest in the U.S. marijuana industry, SB 40 prohibited ownership of Colorado marijuana businesses by publicly traded companies. Numerous Canadian companies sought to dive into the Colorado marijuana market in 2017, only to find out they were not welcome.