MJ Freeway, which anticipates a 48% legal weed sales hike today compared to last year’s April 20th totals – or 300% more sales than a regular retail day.
And with stoners across the country already ducking out early and calling in three day weekends to celebrate, pot shops around the country are encouraging customers to come early and often with sales, parties, and product specials. “That’s why you see an increase in beverages, concentrates, and pre-roll sales.
“While California will contribute the most in sales growth for 4/20 2018, that growth will be hindered by the state’s slow roll of recreational cannabis licenses,” Jeannette Ward Horton, VP of Global Marketing.