Cannabis vs. Botanical Terpenes from a Business Perspective

From a flavor perspective, terpenes derived from cannabis or hemp contain the most robust and complete flavor profiles. Simply put, this is the best cannabis flavor experience. However, whether it makes true business sense to use cannabis or hemp derived terpenes in your products completely depends on your cost models, production scale, and market positioning claims. At this time, botanical terpenes lead the way in terms of being cost friendly, infinitely scalable, standardizable, customizable, and free of the trade constraints associated with cannabis derived compounds while also maintaining similar characteristics, potency, and effect.