Indopedia All Things Marijuana
From now through April, marijuana lovers in Colorado can enjoy ride-sharing discounts designed by the Colorado Department of Transportation (CDOT), Lyft, and the Marijuana Industry Group to raise awareness about the dangers of driving while high.
Before celebrations were underway on April 20 in Denver earlier this year, CDOT teamed up with ride-sharing app Lyft to remind consumers that driving stoned was not only illegal but life-threatening, too.
Discount Lyft rides were offered to cannabis consumers around the city on the highest of holidays on 4/20, with 2,800 people taking advantage of the discounted transportation. Because of the success of the campaign, Lyft and the CDOT have expanded the beneficial program and pulled in a third partner, the Marijuana Industry Group, to help support the effort.
Read: Did Lyft and Taco Bell Just Solve the Stoned Driving Dilemma?
The new campaign called the 320 Movement is designed to raise awareness in Colorado about the dangers of stoned driving and the importance of utilizing tools like ride-sharing apps to get you to your destination safely after consuming marijuana. The number 320 is intended to be a reference to planning…
