“You go in to buy weed, and it’s like visiting your parole officer,” said Mr. Campbell, who lives in Los Angeles. “You get buzzed through three metal gates.” Inside, cannabis products are often packaged with loopy Deadhead-style graphics and goofy dorm-humor strain names like Gorilla Glue and Purple Urkle.
Mr. Campbell hopes to change that with Beboe, an upscale line of cannabis vaporizers and edible pastilles that he founded with Clement Kwan, a former fashion executive, that caters to design-savvy professionals who value premium goods manufactured with an artisanal sensibility.
Beboe, which is starting to be embraced by the Hollywood A-list as the Hermès of marijuana, was unveiled at a lavish dinner party on Thursday in West Hollywood, where the likes of Orlando Bloom, Sharon Stone and Justin Theroux attended. “You know where you would go to a dinner and bring a fancy bottle of wine?” Mr. Campbell said. “That’s what we want, dinner-party culture.”
In that spirit of…