Ex-Budweiser Exec Moves into Cannabis as Big Booze Eyes Big Bud – News

If you’ve ever spent time around self-described beer nerds, you probably already know that the micro-universe of craft suds shares many qualities with the cannabis community. Right down to the proclivity for loud facial hair, the folks scientifically examining the salt content of their favorite sour beers aren’t too different from the people using magnifying glasses to inspect the trichomes on the latest batch of Sour Diesel.

With the world’s legal cannabis industry progressing further into society’s mainstream every day, a profile from Bloomberg News on Chris Burggraeve — former chief marketing officer for Anheuser-Busch InBev turned cannabis investor and entrepreneur — highlights how people in the beer industry are aiming to get a piece of the increasingly attractive Green Rush.

In the past, beer and cannabis collaborations typically involved small-scale partnerships, such as when Golden State brewery Lagunitas linked up with Northern California’s Absolute Xtracts to sell terpene-infused beer and hop-flavored vape cartridges. Because the products were only sold in California as extremely limited editions, while explicitly avoiding mixing THC and alcohol, the…

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