After a little soul searching, and maybe a quick read of last week’s blog post, you’ve decided to rebrand your cannabis company. But now what? Coming up with an entirely new brand identity is one thing, but retooling and revising what you’ve already got is an entirely different story. Here are a few tips to help you pull off a successful rebranding.
Get Back to Basics
Although rebranding is a different journey than the initial branding process, many of the core concepts remain the same. The first thing you need to do before you start rebranding your cannabis company is to get back to the basics and start over. Ask yourself what your company’s core values are. Is it the same as when you started? How has it changed? Find out who your core customers are, find out what they like, and figure out how to best serve them. Even if you’re not doing a complete rebranding, it is essential to at the very least start by defining these basic principles. By getting back to your roots first, you will be better equipped to know where you should go next.
If you want to pull off a rebrand successfully, you’re going to need to document absolutely everything you do. If something…