It’s no secret cannabis has a long history of stigmatization. There are countless movies, books, songs, artwork and mentions throughout pop culture that vividly paint a picture of lazy, lethargic and seemingly detached individuals. But as cannabis has begun to go mainstream from California to Vermont, there are a bevy of factors that have played into the changing attitudes surrounding the plant.
One of the biggest factors is data. Data doesn’t lie. Numbers are black and white and by recognizing consumer buying patterns, predicting and tracking trends, cannabis companies are able to establish themselves as legally compliant, reputable businesses. Treez, an enterprise-quality retail management system, is one of the companies spearheading cannabis’s de-stigmatization through data. Based in Oakland, the company started 4 years ago in an effort to solve a high volume retail problem. They are now working with the top multi-location dispensaries in California, and specialize in surfacing actionable data on a daily, weekly and monthly basis.
John Yang is the CEO of Treez and said, “After adult-use legalization in California, our data largely reported that patients did not choose…