Lead image via Flickr User Danjo Paluska
Travelers passing through airport security at Ontario International Airport near San Bernardino, California may be surprised to see advertisements in the screening trays boldly stating that “CANNABIS IS LEGAL” in large block letters. In smaller print, the ads note: “Traveling with it is not. Leave it in California.” In even smaller print are five corporate logos, all associated with Organa Brands, the company behind the ad campaign.
The campaign was created by Organa’s public relations manager Jackson Tilley, who told the LA Times he got the idea from seeing a dating app advertised at the Denver International Airport. Jeremy Heidl, co-founder of Organa Brands, was skeptical that the idea could be pulled off. Heidl recalled that he said “‘Sure, Jackson.’ But I was thinking, ‘Never going to happen.'”
Placing these ads in the most secure area of a federally-controlled airport, where cannabis is still fully illegal, is a major coup for the canna-business. “I’m still pinching myself,” Heidl told journalist Robin Abcarian. The TSA itself does not regulate the advertising messages that appear on the screening trays, because they are…